hotel Branded e-commerce
HIRSCH&DOLCH® creates a custom, branded e-commerce solution, city-wide catalogue and guest shopping service that closely reflects a hotel's online aesthetic.
Maximise profit
Based on HIRSCH&DOLCH® financial models, RETAILERS, DESIGNERS & BRANDS could create an additional online revenue of more than €200 K* and increase in-store footfall + 5% (*1500 hotel rooms).
Direct marketing
HOTEL consults HIRSCH&DOLCH® and implements direct marketing strategies to achieve immediate ROI for all participating retailers, designers and brands.
Importing catalogues
RETAILER / DESIGNER / BRAND forwards seasonal catalogue, available stock levels and images (CSV/ XL). HIRSCH&DOLCH® is responsible for the setup, review and publication of all data.
The luxury sector is projected to grow at 6 percent per year but competition for customers is intensifying. Luxury brands are facing significant challenges as they contend with a more diverse client base and a disparity in spending power.
Companies now must prioritise which customers they hope to address whilst making decisions that protect brand equity and profit. When defining target segments decision-makers must blend demographics, spending habits and psychographic attributes and consider investment into next-generation solutions that strategically engage customers effectively.
HIRSCH&DOLCH® is a branded e-commerce experience, city-wide catalogue and unique room-shopping strategy created for Berlin’s luxury sector. In partnership with Berlin’s best hotels, your brand and products will be placed at the pinnacle of guest engagement, meeting the needs and aspirations of High-Net-Worth individuals before, during and after their stay in Berlin.
How does HIRSCH&DOLCH® work?
Frequently asked questions
How much does HIRSCH&DOLCH® cost?
€150 Euro administration fee per year
15% sales commission (10% Hotel, 5% Platform)
3.5% transaction and banking fee
How can HIRSCH&DOLCH® benefit the Store / Brand?
Reach an estimated 350,000 High-Net-Worth clients per year
Assert High-Net-Worth clients at source prior to their stay
Commit High-Net-Worth clients during their stay
Retain High-Net-Worth clients after their stay
Engage in a unique sales and marketing strategy
Increase in-store foot traffic by approximately 5%
Promote seasonal highlights to High-Net-Worth clients
Raise brand awareness.
Reinforce brand advocacy
Receive product / client sales data for all local and international clients who visit the online store
What are the delivery and / or shipping options?
All products listed will give customers the option to be (i) collected from the store and / or (ii) delivered to the customer’s hotel and / or (iii) shipped nationally or internationally to the customer’s home. Each product listed can have singular or multiple delivery options
Who is responsible for delivery and returns?
Click & collect:
Collection - Client
Returns - Client (unless agreement in place with partner hotel)
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Hotel delivery:
Delivery - Store, Designer or Brand
Returns - Client (unless agreement in place with partner hotel)
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National / International delivery:
Delivery - Store, Designer or Brand
Returns - Client
Refunds:
In all cases, refunds will only be transferred to the client after confirmation from the respective store, designer or brand to HIRSCH&DOLCH® that each item is absent of any defect or wear
Who is responsible for customer service?
HIRSCH&DOLCH® is responsible for all first-line support. Any further support will be the responsibility of the store / designer / brand
How many hotels does HIRSCH&DOLCH® work with?
In 2026 HIRSCH&DOLCH® will be working exclusively with 10 hotels and 2 international airlines (first / business class only)
How quickly can the Store / Brand go live?
10 - 14 days after submission of all necessary documentation, files and images
Contact
Maximilian Berger
Head of Client Service & Engagement
Telephone
+49 (0) 155 6712 9126