The luxury sector is projected to grow at 6 percent per year but competition for customers is intensifying. Luxury brands are facing significant challenges as they contend with a more diverse client base and a disparity in spending power.
Hoteliers now must prioritise which clients they hope to address whilst making decisions that protect brand equity and profit. When defining target segments decision-makers must blend demographics, spending habits and psychographic attributes and consider investment into next-generation solutions that strategically engage guests effectively.
HIRSCH&DOLCH® is a branded e-commerce experience, city-wide catalogue and unique room-shopping strategy created for Berlin's luxury sector. In partnership with Berlin’s best retailers, designers and brands, your hotel will be placed at the pinnacle of guest engagement, meeting the needs and aspirations of High-Net-Worth individuals before, during and after their stay in Berlin.
hotel Branded e-commerce
HIRSCH&DOLCH® creates a custom, branded e-commerce solution, city-wide catalogue and guest shopping service that closely reflects a hotel's online aesthetic.
How does HIRSCH&DOLCH® work?
Importing catalogues
RETAILER / DESIGNER / BRAND forwards seasonal catalogue, available stock levels and images (CSV/ XL). HIRSCH&DOLCH® is responsible for the setup, review and publication of all data.
Direct marketing
HOTEL consults HIRSCH&DOLCH® and implements direct marketing strategies to achieve immediate ROI for all participating retailers, designers and brands.
Maximise profit
Based on HIRSCH&DOLCH® financial models, HOTELS will create an additional revenue stream that could generate profit of more than €1 Mio* per annum (*150 rooms).
Frequently asked questions
How much will HIRSCH&DOLCH® cost the Hotel?
The hotel incurs no charge for the branded e-commerce solution or the on-going administration of the platform.
What is the Hotel’s expected profit?
The hotel will receive ten percent (10%) commission of all sales generated through its own unique branded e-commerce platform.
Based on a hotel with 150 rooms at an approximate occupancy of 65%, the annual profit will exceed €1 million Euros.
How many Retailers, Designers or Brands does HIRSCH&DOLCH® represent?
HIRSCH&DOLCH® is currently partnered with over 500 of Berlin’s most established retailers, designers and brands across fashion, accessories, beauty, watches, jewellery, technology, food, beverages and luxury homeware.
How can HIRSCH&DOLCH® benefit the Hotel?
Engage guests prior to their stay in Berlin.
Generate revenue from guests’ online retail expenditure during their stay.
Retain guest interest and brand loyalty long after departure.
Increase hotel profit whilst offering a unique guest service.
Build enduring partnerships with Berlin’s most prestigious stores and brands.
Reinforce brand advocacy.
Receive product / client analytics and data for all visitors to ensure the ultimate guest experience to current and future guests.
How many Hotels does HIRSCH&DOLCH® work with?
In 2026 HIRSCH&DOLCH® will be working exclusively with 10 hotels and 2 international airlines (first / business class only).
What are the delivery and / or shipping options?
All products listed will give customers the option to be (i) collected from the store and / or (ii) delivered to the customer’s hotel and / or (iii) shipped nationally or internationally to the customer’s home.
Each product listed can have singular or multiple delivery options.
Who is responsible for delivery and returns?
Click & collect:
Collection - Client
Returns - Client (unless agreement in place with partner hotel)
Hotel delivery:
Delivery - Store, Designer or Brand
Returns - Client (unless agreement in place with partner hotel)
National / International delivery:
Delivery - Store, Designer or Brand
Returns - Client
Who is responsible for customer service?
HIRSCH&DOLCH® is responsible for all first-line support. Any further support will be the responsibility of the store / designer / brand.
How quickly can the Hotel go live?
Approximately 30 days after your first consultation.
Contact
Company
HIRSCH&DOLCH® is a Berlin based consultancy that works at the intersection of hospitality and retail. With a strong understanding of business and technology, we help decision-makers and investors create profit centres that build partnerships and foster long-term growth. We work with the most exclusive names in the hospitality industry, local emerging talent and high-end brands across fashion, accessories, beauty, watches, jewellery, technology, food, beverages and homeware.
